SYNOPSIS
When Dog Food Productions sells out, they sell out in a big way. Like this entry into the online Heinz 57 "Top This" video challenge. We lost. But if we'd won, we'd have had $57, 000 to stick in the Dog Food budget... and for us, that's enough to fund 57,000 more videos for you to watch. You can send your thanks to the Heinz judges now.

VIDEO REQUIREMENTS
Make a commercial for Heinz 57 ketchup. Make people want to buy it. No objectionable material allowed. Length: 30 seconds MAX.

REVIEWS
"I've got 57 lawyers with 57 cease-and-desists if you ever try anything like this again."
— H. J. Heinz

"So bad it made me swear off hamburgers forever."
— J. Wellington Wimpy

DIRECTOR'S COMMENTS
"The 30-second time restriction was a problem. This version did not amply capture the backstory detailing Cal's tomato condiment addiction and the strain it has put on his marriage."

STILLS